Project Goal
OpusClip already features AI that assists in converting long videos into short clips with a single click, these clips can be uploaded to various platforms. Now, the platform intends to create a user video dashboard.
This dashboard, powered by AI algorithm analysis, will help users conveniently access insights into video performance, creative resources, and market forecasts, among other features designed to meet the current needs of creators.
My Role
I was responsible for overseeing the UI/UX design of the dashboard features and ensuring the execution.
Validation and feedback
We invited five participants from user interview to conduct usability test using unmoderated remote user testing (URUT) method due to cross-nation and time-zone difference. Through sent out the Invision prototypes to the participants via Lookback user testing platform. It records users’ every move on the screen and everything they say and every facial expression they make throughout the test. This allows me to understand what the users think and their frustrations better during the entire process. Once everything is validated, tested and approved from the stakeholders, we hand-off everything to the developers.
Users And Scenarios
In our B2B organization, a multitude of roles brings diverse work scenarios and distinct needs. Designers face the challenge of addressing the requirements of individuals with different functions in various scenarios. The scenes exhibit varying degrees of relevance, demanding a more comprehensive design approach to effectively cater to this diversity.
Localized Design
When it comes to localized design, prioritizing regional cultural adaptability is crucial. This includes considerations such as language, device variations, and user habit disparities. For instance, factors like the preference for using email, willingness to answer private calls, and the necessity for external maps require careful attention, aspects that may not have been considered previously.
Business uncertainty
In the design process, numerous business uncertainties arise, leading us to formulate design assumptions. Moving forward, we aspire to have more data or research to substantiate these design assumptions in future design.
Project Review
Creating actionable insights when lack of direct access to real users
Throughout this project, we've received a wealth of qualitative insights translated from our client, shedding light on various aspects. While direct access to users is ideal, we've explored various avenues for actionable insights, proving invaluable in the B2B context.
User feedback translation sessions
We collaborated closely with client during user feedback translation sessions. Understand not only the literal translation but also the underlying sentiments and nuances conveyed by the users.
Prototype testing with client
We collaborated with the client to conduct two prototype testing sessions. Their feedback offered valuable insights into the usability and effectiveness of the design.
Informal usability testing
Within the design team, we applied usability heuristics and principles to the designs. Even without direct user testing, evaluating the designs against recognized usability principles helped identify potential issues.
